Business development vs sales

Author

Miguel Rivas

CEO - First Choice Solutions BPO

Both of them are very important however it is important to have the clear concept for each of them.

Business development is equal to build relationship with others and sales is equal to get cash in exchange of a service/product but why both are very important?

Sales cures all a phrase used by Dallas Mavericks owner Mark Cuban is nothing else but the true, there is no business in the world that will survive with no sales.

1- There is no reason to have a business if it doesn't pay off.

2-Nothing is free.

3- Efforts made will not have a reward.

In my point of view the only way you can have a profitable business with no sales is having a website, software or app that goes viral so you can sale adds to companies so then you just need to worry about having traffic in your site otherwise you'll be kicking yourself for nothing.

Business development is building relationship with people who has influence in the market place but is not limited to that if not that there is also a chance to have those influencers working for you for a peace of your business equity or just a commission. Business development will take more time, work and effort but in the long term can bring good results.