When to stop following up

Author
Miguel Rivas
CEO - First Choice Solutions




When it comes to share my opinion about any topic I always want to share something that I had face then if not it wouldn't make sense for me to write somebody else story but anyways let's get start. I started in sales 7 years ago and I always enjoy it however I have learned that persistence is not applicable for every buyer and most important if you are doing telemarketing if you want to sale you need to create value, relationship and urgency and ask for the sale after you see there is some interest otherwise after many rejections you'll be wasting your time.

I am in the Business Process Outsourcing industry and I have seeing all type of rejections.

1-Not interesting.
2-Not at this time.
3-Call me back in 10 minutes.
4-Call me back next week.
5-Call me back in 6 months.

Those are the most common rejections but at the beginning back in 2014 I took those rejections so serious that I didn't realize I was wasting my time in something that will never move on from a no to yes. I spent one year following up with a client, I was calling him every 2 weeks as per his request. I had faith that one day we will start with the process, every time I spoke with him was busy,didn't have news,etc.

I realized that not only I was wasting my time but I was putting all my faith and attention that one day will get that business but also didn't realized that I could put all my effort to look for more sources to bring more sales to the company.

-SEO
-Social media
-Adds
-Email marketing
-Networking

What I learned is that it doesn't matter how responsible you are with follow ups you have, you need to identify when to continue or not, it's good to be persistence and never give up on your dreams what they are clients that are not ready to use your services/products or simply you are not ready for them.

My tip is simple, go to the next one.